Reno Web Design and Hosting by Pixel Pixie
We offer a program that will put you in the top 20 placements for your specific keywords. We continually submit your site to various directories and search engines.
We Work to get you high quality link exchanges. We offer this service to all web site owners but unless your site is not already search engine friendly we will not take on the assignment without remodeling your site. If we design the site for you then it will already be search engine friendly. The cost to remodel a site is the same as to build it from scratch. The cost to promote your site if we build it is $70.00 a month on a one-year contract.
Note: Some search engines are faster to crawl the web and find your "improvements". We have seen Google pick up a site in less than a week. And we have seen it take MSN 6 months to update their servers. It is fair to say that it can take a good year to saturate the search engines. This is without "paying for placement". That is always an option but it is not a necessary. It depends on your particular situation.
This is the latest article in the "Back to Basics" series. Previous articles include the importance of search engine marketing (SEM), effective keyword research, title tag formats and Meta tag use SiteProNews Archives. In this topic we take a look at how to submit to the search engines.
Do you remember when a website needed to be submitted every day in order to get listed on the search engines? Or the time when we all needed to submit our sites to over 50,000 search engines in order to achieve traffic? Well, actually we never needed to do any of the above, but in a rush to achieve top search engine positioning, many businesses were convinced that submitting often and to thousands of search engines would bring that pot of search engine gold they so desperately wanted.
Fast-forward to today and the concepts behind submitting your website have dramatically changed. Now that you've started to optimize your website, how do you make sure that your content reaches its target audience? No doubt, you can name the most important search engines and I would hazard a guess that you could name many of the smaller ones too. Which ones are important and how should you submit to them? Let's take a look.
THE BIG FOUR
The Open Directory
The Open Directory is also referred to as ODP or DMOZ. To get your website listed in the directory, simply find the most appropriate category for your website and click the "add url" link. Follow the instructions carefully. Do not be tempted to write a description that is full of dozens of keywords. Pick 3-4 of your most important keywords and write a 20-30-word description that includes these terms. DMOZ editors are known for changing the descriptions submitted by website owners, so make sure yours is well written so that you reduce the chance of it being edited; it could be your keywords that are edited out. Remember, editors are unpaid at DMOZ, so don't expect to see your website listed after just a few days. It could take weeks or even months. You can read further instructions at the DMOZ site.
Pay the $29 to have your site reviewed and listed in the Looksmart directory. Once listed, you will pay $0.15 per click for the first 5,000 visitors that Looksmart generates to your website. After that, your click-thru rate is adjusted depending on the type of business you operate (rates range from $0.23 to $0.75 per click). The good news is that you can set your monthly budget to ensure that you do not overspend (minimum spend is $15 a month).
Inktomi - provides results to Looksmart, MSN, Hotbot and Overture.
The best way to get listed in Inktomi is to use one of the many paid-inclusion services. The cost is typically $39 a year for the first URL you submit and $25 for each URL thereafter. The subscription is for one year and usually ensures your site is listed within 48 hours. Two of the main providers of Inktomi paid-inclusion are: PositionTech and Network Solutions.
Crawler results for Ask Jeeves are provided by Teoma (which Ask owns). Fees are in line with Inktomi and are $30 per year for the first URL and $18 for each additional URL. The main paid-inclusion partners are PositionTech and Ineedhits.com.
Fast - provides results to Lycos and AllTheWeb
Sites indexed are displayed at both AllTheWeb and Lycos, so submitting is definitely worthwhile. The fees are typically $34 per year for the first URL and $16 for each additional URL. The main paid-inclusion partners are PositionTech and Lycos InSite Select. AltaVista
AltaVista has either its basic submit service, which is free but very slow, or you can use the paid inclusion option which will cost you $39 for your first URL (this is for 6 months only).
Netscape and iWon
Both Netscape and iWon receive their crawler results from Google.
I wanted to include at least one of the up-and-coming crawlers to consider. ExactSeek.com is one of the few search engines that spiders both the Title tag and Meta tags and it is easy to submit your site and has options for enhancing your listing.
Now for some caveats and clarification on the above. While some search engines offer free submission services and others will index your site eventually if you have inbound links, the advice above concentrates on the quickest and most effective means of getting your website indexed. In addition, I have not delved into the realms of "Direct-Feeds" or Pay-Per-Click which would need articles in their own right. However, for most small to medium sized businesses looking to follow the best methods of submitting a website, the above information should be enough to ensure that your site is indexed. If you're ready for your website to be the next "blockbuster," then following the guidelines above will help ensure your success.
Below are some useful tools to analyze your site or someone else's.
Search Engine Ranking
Search Engine Submitter
Keyword Density Checker
Website Traffic Rank